University of Rhode Island
College of Business Administration
Spring 2001
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Course Number |
MKT301 Selection Nos. 26338; 26346 |
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Course Name |
Marketing Principles |
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Time and Place |
M W F 12-12:50 Bliss 205; 2-2:50 Washburn 220 |
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Course Instructor |
Professor Nik Dholakia |
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E-mail Contact |
nirakar@visto.com |
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Voice Contacts |
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Office Location/Hours |
Interim BusAd Bldg (Surge) Rm.130 M W 11-11:45am |
RELATED WEBSITES
A number of websites are either operating or under construction to support this course and to continue discussion on issues related to marketing and technology.
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Site |
URL |
Notes |
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Nik Dholakia site at URI-CBA |
-- |
Site under construction |
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KnowledgeStation-Marketing (KSM) |
-- |
Site under construction |
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KSM Voices (Post your views) |
http://members.tripod.com/ksm-voices/ |
Post views, read other views |
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KSM News |
http://clubs.yahoo.com/clubs/knowledgestationmarketingnews |
Requires Yahoo membership |
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Visto group for Nik Dholakia class |
http://www.visto.com |
Requires Visto membership |
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RITIM at URI |
http://ritim.cba.uri.edu/ |
Research center at URI |
This is the required introductory course in Marketing for students in Business as well as in some other fields. For those specializing in Marketing, International Business, or E-Commerce, this course provides the foundation for further specialized work. For those specializing in other areas, this course provides a comprehensive view of marketing activities and decisions.
Marketing entails dealing with complex, fast-changing environments. It is also a very practical field – concepts and theories evolve from what is happening in the world of business. Unlike other business disciplines, marketing is not just a body of knowledge about an aspect of business – it is also an operating philosophy of business and even many non-business organizations. Thus, we talk about organizations being "market oriented" or "not market oriented". Finally, we live in a marketing-oriented culture and grow up acquiring a lot of informal marketing knowledge. This course aims to provide systematic concepts and frameworks for such informally gained knowledge.
In this course, we will deal with the complex and volatile environment, its practical and strategic aspects, its behavioral foundations, its research methods, and its operating philosophy.
TEXT, READINGS, AUDIOVISUAL, WEB-BASED MATERIAL
The textbook for this course is Marketing: Concepts and Strategies, 2000 edition, by William M. Pride and O. C. Ferrell, Boston: Houghton Mifflin Company. Other readings may be provided as handouts or as web-based documents. Some audiovisual material will be introduced from time to time. For the purpose of exams and assignments, all material – text-based, web-based, and classroom-based – would be treated as material covered.
About 40% of this course would be web-based. It is important that all of you check the web-based content regularly, and participate in the web-based messaging and discussions. In general, the Friday session will be web-based.
The following components are part of the workload of this course and will be used in assessing your grade.
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Component |
Maximum Possible Score |
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Attendance and class participation |
50 |
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e-Participation |
100 |
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Wacky Wednesday points |
100 |
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Quizzes (one will be dropped) |
100 |
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Best Exam |
250 |
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Second Best Exam (third best will be dropped) |
150 |
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Web Content Development Assignment |
100 |
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Project Presentation |
150 |
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T0TAL |
Here is a brief explanation of the main components. More details will be provided in handouts.
|
Component |
Explanation |
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Attendance and class participation |
This includes physical attendance on the days we meet in a classroom setting as well as active participation in class discussion. |
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e-Participation |
This includes "electronic signing in" every week via Instant or other forms of messaging. Note: Your presence counts only if you say something meaningful in an electronic forum. Details to follow. |
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Wacky Wednesday points |
This includes three presentations to the class. A minimum score of 75 will be given for making acceptable-level presentations. Remaining 25 points will be awarded based on quality of presentation. Details to follow. |
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Quizzes (one will be dropped) |
Between 2-4 quizzes will be given. Your worst quiz will be dropped. The first quiz is announced – Monday, January 24, 2001. Other quizzes will not be announced. |
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Best Exam |
Three exams will be given. Your best performance will be scored on a base of 250 points. |
|
Second Best Exam (third best will be dropped) |
Three exams will be given. Your second best performance will be scored on a base of 150 points. The third exam (your worst performance) will be dropped. |
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Web Content Development Assignment |
This entails making a substantial contribution to the Websites for this course. This component is also due as a take-home final exam. Details to follow. |
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Project Presentation |
This entails a Group presentation at the end of the semester. Note: You must attend other presentation besides yours. Project details to follow. |
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T0TAL |
All your points will be totaled and the grade awarded according to the table below. |
For the final grade, the following scoring system will be used:
|
Score |
Grade |
Score |
Grade |
Score |
Grade |
|
910 or more |
A |
780-799 |
B- |
625-669 |
D+ |
|
880-909 |
A- |
730-779 |
C+ |
600-624 |
D |
|
840-879 |
B+ |
700-729 |
C |
565-599 |
D- |
|
800-839 |
B |
670-699 |
C- |
Under 565 |
F |
The following schedule reflects the main topics and textbook chapters. Additional material and details will be announced in class:
|
Day and Date |
Topic |
Notes and Assignments |
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W Jan. 17 |
Introduction to the course |
First class of this course |
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F Jan. 19 |
Web-based discussion and messaging: Nature of Marketing |
Chaps.1-2 Meet on the Web! (QUIZ HINTS) |
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M Jan. 22 |
Quiz 1: Nature of Marketing |
Chaps.1-2 |
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W Jan. 24 |
Marketing and its environment |
Chaps.1-4, 23, 24 Wacky Wednesday |
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F Jan. 26 |
Marketing and its environment |
Chaps.1-4, 23, 24 Meet on the Web! |
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M Jan. 29 |
Marketing and its environment |
Chaps.1-4, 23, 24 |
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W Jan. 31 |
Marketing and its environment |
Chaps.1-4, 23, 24 Wacky Wednesday |
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F Feb. 2 |
Marketing and its environment |
Chaps.1-4, 23, 24 Meet on the Web! |
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M Feb. 5 |
Marketing and its environment |
Chaps.1-4, 23, 24 |
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W Feb. 7 |
Buyer behavior, segmentation |
Chaps. 6-9 Wacky Wednesday |
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F Feb. 9 |
Buyer behavior, segmentation |
Chaps. 6-9 Meet on the Web! |
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M Feb. 12 |
Buyer behavior, segmentation |
Chaps. 6-9 |
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W Feb. 14 |
Buyer behavior, segmentation |
Chaps. 6-9 Wacky Wednesday |
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F Feb. 16 |
Buyer behavior, segmentation |
Chaps. 6-9 Meet on the Web! |
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M Feb. 19 |
Presidents Day – Holiday |
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T Feb. 20 |
Buyer behavior, segmentation |
Chaps. 6-9 Monday Class Meets Today Meet on the Web! |
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W Feb. 21 |
Buyer behavior, segmentation |
Chaps. 6-9 Wacky Wednesday |
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F Feb. 23 |
Product & Services management |
Chaps. 10-13, 20, 21 Meet on the Web! |
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M Feb. 26 |
Product & Services management |
Chaps. 10-13, 20, 21 |
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W Feb. 28 |
Product & Services management |
Chaps. 10-13, 20, 21 Wacky Wednesday |
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F Mar. 2 |
Product & Services management |
Chaps. 10-13, 20, 21 Meet on the Web! (REVIEW) |
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M Mar. 5 |
Exam 1: Study all materials covered or assigned so far |
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W Mar. 7 |
Product & Services management |
Chaps. 10-13, 20, 21 Wacky Wednesday |
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F Mar. 9 |
Product & Services management |
Chaps. 10-13, 20, 21 Meet on the Web! |
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Mar.10-18 |
Spring Break – No Classes |
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M Mar. 19 |
Product & Services management |
Chaps. 10-13, 20, 21 |
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W Mar. 21 |
Supply Chain management |
Chaps. 14-16 Wacky Wednesday |
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F Mar. 23 |
Supply Chain management |
Chaps. 14-16 Meet on the Web! |
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M Mar. 26 |
Supply Chain management |
Chaps. 14-16 |
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W Mar. 28 |
Supply Chain management |
Chaps. 14-16 Wacky Wednesday |
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F Mar. 30 |
Supply Chain management |
Chaps. 14-16 Meet on the Web! |
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M Apr. 2 |
Exam 2: Study all materials assigned since exam 1 |
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W Apr. 4 |
Marketing Communications |
Chaps. 17-19 Wacky Wednesday |
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F Apr. 6 |
Marketing Communications |
Chaps. 17-19 Meet on the Web! |
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M Apr. 9 |
Marketing Communications |
Chaps. 17-19 |
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W Apr. 11 |
Marketing Communications |
Chaps. 17-19 Wacky Wednesday |
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F Apr. 13 |
Marketing Communications |
Chaps. 17-19 Meet on the Web! |
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M Apr. 16 |
Marketing Communications |
Chaps. 17-19 |
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W Apr. 18 |
Marketing Communications |
Chaps. 17-19 Wacky Wednesday |
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F Apr. 20 |
Exam 3: Study all materials assigned since exam 2 |
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M Apr. 23 |
Project Presentations |
15 minutes per presentation |
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W Apr. 25 |
Project Presentations |
15 minutes per presentation |
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F Apr. 27 |
Project Presentations |
15 minutes per presentation |
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M Apr. 30 |
Project Presentations |
15 minutes per presentation (Last class of this course) |
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Web Content Assignment due as a Take-home Final Exam |
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ABOUT THE INSTRUCTOR
NIK (Nikhilesh) DHOLAKIA is Professor of Marketing and Associate Director of the Research Institute for Telecommunications and Information Marketing (RITIM) in the College of Business Administration at the University of Rhode Island (URI). He has also taught at University of Illinois at Chicago, Kansas State University, and Indian Institutes of Management. He has been a Visiting Professor at Northwestern University's Kellogg School, Chuo University in Japan, Lappeenranta University of Technology in Finland, Odense University in Denmark, Arizona State University West, Norwegian Institute for Market Research, ITP Program of the Helsinki School of Economics, and University of Canterbury in New Zealand. Dr. Dholakia's research deals with technology, innovation, market processes, and consumer culture. Dr. Dholakia's research has been published extensively in various international journals in marketing, management, public policy, and technology. Among his recent books are Consumption and Marketing: Macro Dimensions (South-Western, 1996), New Infotainment Technologies in the Home: Demand-Side Perspectives (Lawrence Erlbaum Associates, 1996), and Consuming People: From Political Economy to Theaters of Consumption (Routledge, 1998), and Global E-commerce and Online Marketing: Watching the Evolution (Quorum Books, 2001, forthcoming). Dr. Dholakia holds a B.Tech in Chemical Engineering from Indian Institute of Technology, an MBA from Indian Institute of Management, and a Ph.D. in Marketing from Northwestern University.